One side-order of Total Societal Impact, please.

Being in between jobs means that I have time to contemplate what my ideal employer might look like. What would they stand for? How would they treat employees? What would their stance on sustainability be? 

Surely, this is an exercise we should all do, but when an offer is made and the money is right, sometimes we put those ideals on a back burner.

But believe it or not, there are actually (big name) companies who rate this their performance not just on Total Share Return, but on Total Societal Impact, or TSI for short! How refreshing is that? If you’re an idealist like me, you’ll love hearing this TED presenter’s explanation of the importance of TSI for long-term profitability, and how we all stand to benefit. 

Here’s an excerpt:

“It's not like we haven't been trying to solve the problems in our world for a long time. We have, and they're still here. We're making progress, but it's not far enough, or fast enough, or universal enough. We need to flip our thinking. We need to have business -- both companies and investors -- bring creative, innovative corporate strategy and capital to solving the biggest problems in our world. And when they do that innovatively, and when they do thatwith all of their thinking and all of their strategy and all of their capital, and they're creating both total shareholder returns and total societal impact, we know that we will solve those problems, both profitably and generously”

To hear the whole (short) talk, follow this link: https://itunes.apple.com/de/podcast/ted-talks-daily/id160904630?l=en&mt=2&i=1000400525417